Online content/legal blogs
Every law firm needs an online presence. However, many lawyers either don’t understand how to navigate the online landscape or simply don’t have the time to do so. And with many clients now researching their legal questions online, it is essential for law firms to reach this audience and evolve with their needs.
Online content gives value to a business by engaging your target audience, creating interest in your law firm and showcasing your expertise. Not only will online content make your firm more appealing to clients and potential clients, it is essential for marketing strategy and will improve your SEO ranking.
While a strong online presence does not happen overnight, InboxLaw can get you started through one of many SEO optimization techniques, including:
- Regular blogging
- Video scripts
- Attorney profiles & About Us sections
- Law articles
- Educational content